The total exposure value for all TV-visible sponsor brands in the NASCAR Sprint Cup Series in 2012 totaled over $1.2 billion across the 10-month season. Though the total number of logo detections, length of time on-screen and viewership were down slightly, media exposure values still saw gains based on higher cost of media and longer exposure during higher-rated races such as this year’s extended Daytona 500. Demonstrating the importance of exposure during the Chase for the NASCAR Sprint Cup, champion Brad Keselowski’s primary sponsor Miller Lite received 55% of its exposures in the 10-race Chase alone, and nearly 20% of that exposure came from the final race. (Repucom)(12-6-2012)
