Penske Racing announced that Hertz will sponsor seven Nationwide Series races and a Sprint Cup race with the #22 Ford of Joey Logano. The rental car company also will be an associate sponsor of the team. Hertz CEO Mark Frissora said the deal is for three years. Hertzs research data showed 20% of NASCAR fans rented a car last year. The audience also is attractive because Hertz is growing its muscle car segment while changing its tagline to emphasize speed of service.( USA Today ) AND: Penske Racing proudly welcomes The Hertz Corporation as a new partner in 2013 as one of the worlds leading car rental and transportation companies joins forces with one of NASCARs top teams. Under a multi-year agreement announced on Wednesday, Hertz will serve as a primary sponsor for select races on Penske Racing cars competing in both the NASCAR Sprint Cup Series and Nationwide Series beginning this season. Hertz will be co-primary sponsor on the #22 Ford Fusion driven by Joey Logano in the Sprint Cup Series at the fall race hosted at Charlotte Motor Speedway. Under the new partnership, Hertz will also be an associate sponsor throughout the course of the season for the Penske Racing #22 Cup Series and Nationwide Series teams with branding presence on the teams uniforms and equipment as well as on the Nationwide Series car ( Penske Racing )
