New Hampshire Motor Speedway officials announced that ‘The Profit’ a groundbreaking new television reality series that debuts July 30 at 10:00pm/et on CNBC, will be the title sponsor of the CNBC Primes ‘The Profit” 200 NASCAR Nationwide Series race Saturday, July 13. The unique race sponsorship was unveiled by Jerry Gappens, executive vice president and general manager of New Hampshire Motor Speedway, and Marcus Lemonis, chairman and CEO of Camping World, who stars in the series. When Lemonis isnt running Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past decade, hes successfully turned around over 100 companies. Now hes bringing those skills to CNBC and doing something no one has ever done on TV before & hes putting his own money on the line. In each episode, Lemonis makes an offer; his cash for a piece of the business and a percentage of the profits. And once inside these companies, hell do almost anything to save the business. Viewers will get to see his personal mantra ring true: ‘Business success is about the three Ps: People, Process and Product.” Beginning July 30, ‘The Profit” will air on Tuesday nights at 10 p.m. (ET/PT) on CNBC. Information about the program is available at cnbc.com/the-profit .( NHMS )(7-4-2013) News from July 3, 2013
