The iconic General Mills brand Cheerios returns as the primary sponsor on Jeff Burtons #31 Chevy. Americas No.1 cereal franchise will also bring its fan-favorite yellow and black paint scheme to New Hampshire Motor Speedway (September 22). General Mills has roots as a NASCAR sponsor for more than 15 years and began its partnership with RCR in 2008 with the Cheerios brand as the primary sponsor of the #33 Sprint Cup Series team. The program moved to the #31 team as a co-primary sponsor for the 2012 Sprint Cup Series season.( RCR ), see images of the scheme on the #31 Team Schemes page .
