Phoenix International Raceway President Bryan R. Sperber announced that Safeway will operate an on-site grocery store in the camping area at the race track beginning this fall with PIRs AdvoCare 500 NASCAR Sprint Cup Series weekend Nov. 8-10. The nations fourth-largest grocery chain, Safeway will be the official grocery partner of Phoenix International Raceway offering snacks and campground essentials. The store will look and feel just like one of Safeways 115 stores throughout Arizona. The 17,200-square foot store will open its doors on Monday, Nov. 4 at Noon and will be open every day throughout race weekend. The store will also be open on Monday, Nov. 11 for campers to pick up any last-minute items before they return home. Race fans will be able to find all of their camping and cooking needs in the store, from charcoal and firewood to food and groceries, as well as ice, beer, snacks and other campground favorites. The store will also serve as the unofficial social hub of the campground as race fans start each day with coffee, donuts, breakfast burritos and the morning paper. In addition to the store, Safeway will also host a ‘Safeway Race Day Experience” display in the fan midway area adjacent to the grandstands. The display will feature an old school video arcade, sports den and fan photo area.( PIR )(10-28-2013) News from October 27, 2013
