For the past 60 years The Goodyear Tire and Rubber Company has been a fixture at the track each race weekend, developing and supplying tires for the most demanding drivers in the world to face the grueling conditions of NASCAR. Goodyear’s success in the sport has not been limited to its efforts on the track. [Friday] in a ceremony hosted at the NASCAR Fuel for Business (NFFB) meeting in Las Vegas, NASCAR Chief Operating Officer Brent Dewar officially presented Goodyear with the ‘Driving Business Award.’ The annual award is bestowed to the Official NASCAR Partner that demonstrates extraordinary leadership and results through its participation in the NFFB Council. Celebrating its 10th anniversary, the NFFB Council is a business-to-business platform that brings together an exclusive group of more than 50 Official NASCAR Partners to buy and sell products and services. Since its inception in 2004, the quarterly meetings have facilitated more than 1,000 ‘speed meeting’ sessions where Official NASCAR Partners meet and do business with one another. Goodyear has been a proud member of the NFFB Council since 2008, and currently conducts business with nearly half of the companies in the council. As a result, Goodyear has formed a number of key marketing and promotional relationships with Official NASCAR Partners that help drive retail traffic and sales.(NASCAR)(3-8-2014)
