Kwikset, a leading brand of the Hardware and Home Improvement division of Spectrum Brands Holdings, continues to engage with consumers through strategic partnerships by sponsoring Richard Childress Racing and driver Ryan Newman during the Sprint Cup Series Season. As part of the partnership, Kwikset will be the primary sponsor and paint scheme for Newman’s car during the NASCAR Sprint Cup Series Kansas Race in Kansas City on May 10, and will have its logo on Newman’s #31 car for every race during the 2014 Sprint Cup Series in an associate capacity. As a leader in innovation and home security, the company views NASCAR as a sport that aligns with its values and serves as a natural way to reach its passionate fan base. Kwikset had a similar partnership with RCR in 2013. This is the first year Kwikset will work with Newman, who is one of the sport’s top veterans.(RCR), see an image of the car on the #31 team paint schemes page.(3-18-2014)
