hearing that Panasonic, an associated sponsor / partner of Hendrick Motorsports will be the primary sponsor at Sonoma Raceway in June and/or New Hampshire in July. Supposedly the car will be blue and white and feature the Panasonic Toughbook mobile computers. Other races that no sponsor has been listed include Atlanta in August and Dover in Sept.(6-10-2014)
UPDATE: on the Sonoma Raceway entry list, #24-Jeff Gordon’s sponsor is listed as Panasonic.(6-17-2014)
UPDATE2: Panasonic has expanded its relationship with Hendrick Motorsports with a new multi-year agreement that includes primary sponsorship of the #24 team of four-time NASCAR Sprint Cup Series champion and current points leader Jeff Gordon. Panasonic will be featured as a primary sponsor of the #24 team in two Sprint Cup races annually and as an associate-level partner in all other events. It will mark the first on-car branding for Panasonic since joining Hendrick Motorsports as a technology partner in 2007. The agreement covers the 2014, 2015 and 2016 NASCAR seasons. Gordon’s #24 Panasonic Chevrolet SS will debut this weekend at California’s Sonoma Raceway and will again appear Aug. 31 at Atlanta Motor Speedway. Panasonic’s Toughbook brand will be featured on the car’s quarter panels at Sonoma. Panasonic will leverage the partnership to promote technology solutions and products for business. Hendrick Motorsports currently utilizes Panasonic technology throughout its Concord facility, including cameras, electronic displays, televisions, digital signage, Toughbook computers and projection units. The team also uses Panasonic’s professional video products to support its in-house video production capabilities.(HMS), see images of the scheme on the #24 Team Schemes page.(6-17-2014)
