NASCAR announced transitions today within three key business areas, highlighting the company’s commitment to talent development. Patrick Rogers has been promoted to senior director of Driver Marketing Services, Evan Parker becomes senior director of Brand Platforms and Scott Warfield has been promoted to senior director of Social Media and Broadcast Communications. Rogers most recently served as director of Brand Platforms, Marketing. Rogers will report to Jill Gregory, NASCAR vice president of Industry Services. Parker will transition from NASCAR’s Los Angeles office to its Charlotte office. He served as senior director of Entertainment Marketing and helped lead the sport’s integration efforts into several entertainment properties. Warfield’s new responsibilities include guiding NASCAR’s overall social media strategy and its cross-departmental integration as NASCAR implements programs across a number of social media channels. He also will continue to work closely with the company’s digital, entertainment and broadcasting teams.(NASCAR)
