NASCAR announced several personnel moves designed to position NASCAR Digital Media for continued growth and success. Colin Smith, managing director, NASCAR Digital Media, assumes responsibility of managing day-to-day operations for the sanctioning body’s digital platform. John Martin, managing director, Digital and Business Operations for NDM and an eight-year veteran of NASCAR, will also take on additional responsibilities as NASCAR continues to innovate across the entire digital platform. In addition to Smith and Martin, NASCAR also announced the promotions of three other key executives.
– Brian Herbst, a nine-year veteran of NASCAR and one of NDM’s first employees, has been promoted to senior director, Content Rights and Partnerships. Herbst will oversee all aspects of NDM’s growing distribution business as well as all digital content and partnership agreements.
– Mike Sales has been promoted to director of Design for NDM, reporting to Tim Clark, senior director, Optimization and Programming.
– Donald Baal has been promoted to senior manager, Database Marketing and will expand his role to include digital marketing initiatives across NDM.
NASCAR’s digital platform was re-launched on Jan. 3, 2013, when the sanctioning body flipped the switch on a brand-new digital experience and suite of mobile apps.(NASCAR)(6-27-2014)
