Vitamin Shoppe joins Cope for remainder of season:

Proving once again that it is the innovator in the category, youtheory is teaming up with leading health and wellness brand the Vitamin Shoppe to power the Derrike Cope Racing #70 Chevy Camaro for the remainder of the 2014 NASCAR Nationwide season. This announcement comes at the peak of the season for the #70 Chevy Camaro as Derrike Cope is now competing among the best of the best in NASCAR Nationwide, landing 13th at the Daytona International Speedway as well as strong finishes in races since youtheory came on board. The Vitamin Shoppe will carry the new youtheory Collagen for Men in more than 600 stores nationwide. Based on its successful line of products reformulated just for men, youtheory has created special versions of its Advanced Collagen, Joint Collagen, Revive workout recovery daily supplements as well as a collagen protein shake. The men’s line features black distinctive packaging from the main product line, which also serves as the color foundation for the #70 Camaro.(Blaze PR), see an image of the car on the‚ #70 team paint schemes page.