For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 4:01 PM (all times are EST). ESPN was the broadcast team for this event. This was their first race broadcast of the 2014 season.
Total number of commercials: 102
Total number of companies or entities advertised: 51
Number of times ESPN utilized ‘Side-by-Side’ commercials during this broadcast: 0
Total number of brief promos of products/services during the race broadcast: 34
Total amount of time these brief promos take during broadcast: app. 4 min. 10 sec.
Start time to record race/commercial periods: 1:00 PM
End time to record race/commercial periods: 4:01 PM
Total minutes of complete race broadcast: 181
Minutes of race broadcast: 136
Minutes of traditional commercials (not split-screen): 45
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Total race brdcst time 136 Total comm. brdcst time 45
See past races, links to more detailed reports on the 2014 TV Commercials page.(7-28-2014)
