Having recently solidified the sport’s domestic television future as part of record-breaking media rights partnerships with the FOX Sports and NBC Sports groups, NASCAR announced that it has selected IMG to assist the sanctioning body in establishing a long-term and sustainable global commercial broadcast media distribution strategy. As NASCAR’s international media representative, IMG will be responsible for helping the sport increase its footprint, audience base and revenues outside of North America and South America. In addition to leveraging the popularity of motorsports in key international territories like Western Europe and Australia, IMG will further develop NASCAR television rights commercially in markets where motorsports are less widely known such as Southeast Asia, China and Eastern Europe. Currently, NASCAR races are broadcast in more than 175 countries through more than 20 broadcast partners worldwide. All of NASCAR’s current international broadcast rights will expire at the end of the 2014 season and IMG will begin assisting NASCAR with creating and executing a new international media strategy for 2015 and beyond. As its agent, IMG will work with NASCAR to secure broadcast exposure for NASCAR’s national series as well as other NASCAR series in hundreds of countries across the globe beginning in 2015, including expanding into countries which have not broadcast NASCAR content in the past.(NASCAR)
