For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race. Began recording the times at the Invocation of the race at 7:32 PM, and stopped at the waving of the checkered flag at 11:47 PM (all times are EST). ESPN was the broadcast team for this event.
Total number of commercials: 148
Total number of companies or entities advertised: 74
Number of times ESPN utilized ‘Side-by-Side’ commercials during this broadcast: 0
Total number of brief promos of products/services during the race broadcast: 34
Total amount of time these brief promos take during broadcast: app. 3 min. 45 sec.
Start time to record race/commercial periods: 7:32 PM
End time to record race/commercial periods: 11:47 PM
Total minutes of complete race broadcast: 255
Minutes of race broadcast: 188
Minutes of traditional commercials (not split-screen): 67
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 1 mentioned; not shown
Total race brdcst time 188 Total comm. brdcst time 67
See past races, links to full reports & sponsor links go to the 2014 TV Commercials page.(9-2-2014)
