Both known for innovation and being at the forefront of their respective industries, officials from Blue Cross and Blue Shield of North Carolina (BCBSNC) and Charlotte Motor Speedway announced a partnership aimed at raising awareness of breast cancer prevention, detection and treatment. The effort begins with the Oct. 10 NASCAR Nationwide Series race, which will be entitled the Drive for the Cure 300 Presented by Blue Cross and Blue Shield of North Carolina. Considered one of the premier events on the NASCAR Nationwide Series schedule, the Drive for the Cure 300 will air nationally on ESPN2 at 7:30pm/et BCBSNC has agreed to a three-year sponsorship of the race.The announcement was made during a press event at the speedway where officials were joined by up to 100 breast cancer survivors to paint the pit road wall pink to kick off National Breast Cancer Awareness month.(CMS)(10-1-2014)
