NASCAR announced last month that beginning in 2015 Comcast’s XFINITY brand will be the title sponsor for what is currently known as the NASCAR Nationwide Series. In preparation for the transition, planning has already begun with XFINITY in what will be an ongoing process in the coming weeks and months to be ready for January 1, 2015, when XFINITY officially takes the reigns of the entitlement.An integral part to that transition is the development of the official NASCAR XFINITY Series mark, which makes its debut today. The NASCAR XFINITY Series mark is creatively aligned, and in a similar genre, to the other NASCAR national series marks. Fans will see the new NASCAR XFINITY Series mark in the same places as they see the NASCAR Nationwide Series marks, including NASCAR XFINITY Series racecar windshields, NASCAR XFINITY Series officials’ and drivers’ uniforms, haulers, pace cars, headsets, grass stencils, banners / flags, credentials / hard cards, Victory Lane accessories, websites, media guides, schedules, souvenir programs, tickets, and the NASCAR XFINITY Series championship trophy. Nationwide remains the series entitlement partner through December 31, 2014, and continues on as an Official NASCAR Partner and Sprint Cup team sponsor for years to come.(NASCAR)
