For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Saturday’s race. Began recording the times at at 8:07 PM, despite the race commencing at 7:54 PM. (This was due to college football coverage on ABC.) I stopped at the waving of the checkered flag at 11:21 PM (all times are EST). ESPN on ABC was the broadcast team for this event.
Total number of commercials: 130
Total number of companies or entities advertised: 56
Number of traditional commercials (not split-screen): 91
Total number of companies or entities advertised: 45
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 39
Total number of companies or entities advertised: 20
Number of times ESPN utilized ‘Side-by-Side’ commercials during this broadcast: 8
Total number of companies or entities advertised in brief promos or crawlers: 22
Total amount of time these brief promos take during broadcast: app. 3 min. 55 sec.
Start time to record race/commercial periods: 8:07 PM
End time to record race/commercial periods: 11:21 PM
Total minutes of complete race broadcast: 194
Minutes of race broadcast: 157
Minutes of traditional commercials (not split-screen): 37
Minutes of ‘Side-by-Side’ commercials (split-screen): 16
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Total race brdcst time 157 Total comm. brdcst time 37
See past races, links to full reports and sponsor links and more on the 2014 TV Commercials page.(10-12-2014)
