Nickelodeon announces Entitlement Sponsorship of SpongeBob SquarePants 400:

Nickelodeon announced that it is the entitlement sponsor of the NASCAR Sprint Cup Series race on Saturday, May 9 at Kansas Speedway dubbed the SpongeBob SquarePants 400. The SpongeBob SquarePants 400, which will be broadcasted on 7:30pm/et on FOX Sports 1, will feature a weekend of Bikini Bottom-themed activities and fun for the entire family.
Also at the speedway, attendees will be able to enjoy some pre-Mother’s Day fun in the Nickelodeon Kids Zone, which will be located in the Kansas Speedway Fan Zone. The area will feature appearances from the SpongeBob SquarePants costumed characters, a SpongeBob SquarePants photo station and more.(VMG/Nickelodeon/Kansas Speedway)(3-2-2015)