Pocono Raceway, a sports and entertainment facility which hosts multiple motorsports events each year, including two NASCAR Sprint Cup Series races, extended its long-term partnership with Paciolan, an industry-leading provider of ticketing, marketing automation and fan management solutions to more than 500 live entertainment organizations. In conjunction with the extended partnership, Pocono Raceway will continue leveraging the company’s online ticketing and fan management solutions, and Marketing Automation platform powered by FanOne Marketing. Paciolan is a subsidiary of the Philadelphia-based sports and entertainment firm Comcast-Spectacor. The Raceway partners with Paciolan and other Comcast-Spectacor business units to bring a holistic approach to its business as well as continuity via seamless technological integrations, enabling its ticketing, marketing, sales and commercial rights to be housed under one family of companies. Additionally, Pocono Raceway continues to partner with Front Row Marketing Services, a subsidiary of Comcast-Spectacor and an industry leader in commercial rights sales, to drive sponsorship opportunities, manage commercial rights and drive sales opportunities.(Pocono Raceway)(3-21-2015)
