The Coca-Cola Company has extended their long-term partnership with Speedway Motorsports, Inc. through 2020, ensuring that race fans across the country can continue to cheer on their favorite Coca-Cola Racing Family drivers at premier motorsports facilities with ice cold, delicious Coca-Cola refreshment. For more than 30 years, Coca-Cola and Speedway Motorsports have brought race fans together, enhancing event experiences and providing countless wonderful memories. The partnership renewal celebrates the longevity of their partnership as Coca-Cola and Speedway Motorsports continue to create the ultimate race day experience for fans across the country. In the renewed agreement, Coca-Cola, along with an array of sparkling and still beverage options, will continue as the “Official Soft Drink,” “Official Sparkling Beverage,” “Official Water, “Official Sports Drink” and “Official Enhanced Water” for seven Speedway Motorsports facilities (Atlanta, Charlotte, Sonoma, Kentucky, Las Vegas, New Hampshire and Texas). The agreement retains all non-alcoholic beverages at Atlanta, Charlotte and New Hampshire. The renewal also includes title sponsorship of the Coca-Cola 600, the longest continuous sponsorship of any race in NASCAR, at Charlotte Motor Speedway. Coca-Cola, along with Speedway Motorsports, will ensure all of these tracks remain premier destinations for NASCAR fans across the nation for years to come.(CMS)(5-24-2015)
