NASCAR announced that Senior Vice President Jill Gregory, who currently oversees the company’s Industry Services department, will also assume leadership of NASCAR Marketing effective immediately. Gregory replaces Kim Brink who was named Chief Operating Officer of Global Team Ford, the WPP-owned group of agencies dedicated to Ford. In her current role, Gregory oversees a group that includes Driver, Team and Event Marketing Services, as well as Industry Operations. She has led NASCAR’s Driver Star Power initiative and spearheaded industry integration on the rollout of numerous marketing initiatives, including the new NASCAR Sprint Cup Chase format in 2014. With her added responsibilities, she will now lead Brand Marketing, Marketing and Media Research, and NASCAR Creative Design. She also serves as a member of the board of directors for The NASCAR Foundation. Gregory will report to NASCAR Chief Marketing Officer, Steve Phelps on Marketing and continue to report to NASCAR Chief Racing Development Officer, Steve O’Donnell on Industry Services. Gregory joined NASCAR in 2007 after serving as Senior Vice President of Motorsports Marketing at Bank of America and prior to that served as Director of NASCAR Sprint Cup Series Marketing at Sprint NEXTEL. Brink has led all marketing initiatives at NASCAR since 2011, spearheading award-winning advertising creative, the launch of NASCAR’s current Hispanic outreach efforts, as well as the development of NASCAR’s acclaimed youth marketing platform, Acceleration Nation.(NASCAR)(6-11-2015)
