International Speedway Corporation and Chevrolet announced a multi-year partnership that will make Chevrolet a Founding Partner at Daytona International Speedway (DIS) as part of its Daytona Rising redevelopment project. The historic $400 million Daytona Rising project, encompassing the Speedway’s nearly one-mile long frontstretch, will be complete by January 2016. Beginning in 2016, the multi-year agreement will provide Chevrolet with naming rights for one of five fan injectors. The massive, new and redesigned entry includes over 20,000 square feet of Chevrolet new vehicle displays and a fan engagement experience that vertically spans four concourse levels. Financial terms of the agreement were not disclosed. Chevrolet will also have branding rights for one of the “neighborhoods” located near its injector. Each football field-sized neighborhood will be located throughout the new frontstretch and feature retail and dining areas, as well as dozens of video screens. Additionally, Chevrolet will serve as an official partner of the Daytona 500, and receive official pace car rights in select years. In addition to the Founding Partner status with Daytona Rising, Chevrolet extended its pace car rights at several ISC facilities including Darlington Raceway, Phoenix International Raceway and Watkins Glen International for various NASCAR and IMSA events. For tickets and more information on Daytona International Speedway events, visit daytonainternationalspeedway.com or call 1-800-PITSHOP.(DIS/ Team Chevy)(7-1-2015)
