On the cusp of his first potential NASCAR Sprint Cup Championship which would cap an amazing comeback season, #18-Kyle Busch and his team at Joe Gibbs Racing have even more reason to celebrate. Mars, Inc. finalized a multi-year contract extension with Joe Gibbs Racing (JGR) that will continue the winning alliance for the next several seasons. The new agreement with JGR cements one of the longest-standing and most successful partnerships not only in NASCAR, but in all of sports. Kyle Busch has piloted the #18 Toyota and dozens of Mars, Inc.’s iconic brands including M&M’S Brand, Snickers Brand, Skittles Brand, Double Mint Brand and Pedigree Brand to victory lane 29 times since 2008, as well as 15 poles and 142 top ten finishes. “In order to get to victory lane, you have to have the best team on and off the track,” said William Clements, Vice President, Sponsorships, Mars. “Our partnership with JGR and Kyle has routinely delivered for us at the track, as well as in-store and with millions of fans. We look forward to the opportunity to continue to build upon this amazing partnership.”
“When working with a partner, collaboration, teamwork and a burning desire to win inspires us as a team, and Mars is the epitome of those qualities,” added Joe Gibbs, owner of Joe Gibbs Racing. “Their brands have been a big part of our sport and team for a long time and we’re honored to carry them on the #18 for the foreseeable future.”
“Representing Mars, Inc’s family of brands on the #18 since 2008 has been an honor, and knowing they are committed to JGR for the next several seasons is awesome,” said Kyle Busch, driver of the #18 Toyota. “Their support for me, my family and everyone at JGR has been incredible and this energizes me to work even harder for them and the team.”(Joe Gibbs Racing PR), Mars had been sighed thru 2017, nmo word how long this deal is for.(11-17-2015)
UPDATE Joe Gibbs Racing has locked in primary sponsor Mars for the next several years as driver Kyle Busch looks to win his first Sprint Cup championship this weekend. Mars, mostly through its M&M’s brand, has sponsored Busch at JGR since 2008 and the extension will continue the JGR-Mars relationship at least through 2018. Specific terms were not announced, but Mars is expected to continue as primary sponsor for 32 of the 38 yearly events[36 points races, Sprint Unlimited, All-Star race]. Busch is signed with the team through at least 2017.(ESPN)(11-17-2015)
UPDATE2: Kyle Busch will remain at Joe Gibbs Racing for the foreseeable future, as Busch confirmed he has signed a contract extension that correlates with the one the team announced Tuesday with sponsor Mars. Busch wouldn’t give the exact length of what he called a multiple-year extension, but it is expected to run through at least 2019, considering he was already signed with JGR through the next couple of years. Busch also said he has a deal with Toyota that runs concurrently and includes support of his Kyle Busch Motorsports entries in the Camping World Truck Series.(ESPN)(11-20-2015)
