Sunoco, the Official Fuel of NASCAR, will be honored Thursday with the 2015 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon held in the Encore Ballroom at Wynn Las Vegas. Since 2004, the iconic red and blue Sunoco can has been a fixture at the track each weekend, fueling the most competitive racing in the world. The best drivers in the world rely on Sunoco race fuel to get the most out of their cars, win races, and ultimately, championships. Off the track, Sunoco utilized an integrated marketing approach to engage fans, customers and employees through promotions, B2B, digital, broadcast, event marketing and social media. This year, Sunoco debuted its national campaign “Burnt Rubbér” featuring NASCAR Sprint Cup Series driver Jimmie Johnson in dramatic television creative. The campaign aired both during and outside motorsports programming, featured digital and social extensions, and was supported with earned media and at-track activations. The creative approach garnered more than 255 million impressions and nearly nine million engagements since its launch in May.(12-3-2015)
