For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Saturday’s race. CawsnJaws began recording the times at the Invocation of the race at 7:45 PM, and stopped at the waving of the checkered flag at 10:55 PM (all times are EDT). I did not keep records for the pre- and post-race coverage. NBC was the broadcast team for this event. This was their first broadcast of the 2016 season.
Total number of commercials: 124
Total number of companies or entities advertised: 51
Number of traditional commercials (not split-screen): 100
Total number of companies or entities advertised: 48
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 24
Total number of companies or entities advertised: 22
Number of times NBC utilized ‘Side-by-Side’ commercials during this broadcast: 4
Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 126
Start time to record race/commercial periods: 7:45 PM
End time to record race/commercial periods: 10:55 PM
Total minutes of complete race broadcast: 190
Minutes of race broadcast: 143
Minutes of traditional commercials (not split-screen): 47
Minutes of ‘Side-by-Side’ commercials (split-screen): 10
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Total race brdcst time 143 Total comm. brdcst time 47
2015 Coke Zero 400 comparison:
Total number of commercials: 96
Total number of companies or entities advertised: 55
Number of traditional commercials (not split-screen): 72
Total number of companies or entities advertised: 44
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 24
Total number of companies or entities advertised: 23
Number of times NBC utilized ‘Side-by-Side’ commercials during this broadcast: 5
Start time to record race/commercial periods: 11:18 PM
End time to record race/commercial periods: 2:41 AM
Total minutes of complete race broadcast: 203
Minutes of race broadcast: 168
Minutes of traditional commercials (not split-screen): 35
Minutes of ‘Side-by-Side’ commercials (split-screen): 12
Total race brdcst time 168 Total comm. brdcst time 35
See past races, more info on the commercials with links at CawsnJaws.com.
