NASCAR Sprint Cup racing from Watkins Glen earned a 2.1 overnight rating on USA Network Sunday afternoon, down 13% from last year on NBCSN (2.4) and down 30% from 2014 on ESPN (3.0). The last time the race aired opposite the Olympics, 2012, it earned a 2.7 on ESPN. Seven of the past nine Sprint Cup races have posted declines in the metered markets, not including the two rained out Pocono races.(Sports Media Watch via Sports Business Daily)(8-9-2016)
UPDATE: NASCAR Sprint Cup racing from Watkins Glen (NY) earned a 2.3 final rating and 3.8 million viewers on USA Network Sunday afternoon, down 8% in ratings and 4% in viewership from last year on NBCSN (2.5, 4.0M) and down 26% and 22%, respectively, from 2014 on ESPN (3.1, 4.9M). The last time the race aired opposite the Olympics, 2012, it had a 2.8 and 4.5 million.(Sports Media Watch), see race-by-race TV Ratings for 2016 and a comparison chart on the 2016 TV Ratings page.
