NASCAR drivers competing in the 2016 Chase for the NASCAR Sprint Cup will display their personal Twitter handles on their respective car windshields during the first three-race round of #TheChase, NASCAR and Twitter announced. The activation is part of an aggressive push by NASCAR to use Twitter, Vine and Periscope to elevate The Chase experience for fans during the sport’s most social postseason ever. Thursday @NASCAR unveiled a new, racing-themed Twitter emoji, which will help bring #TheChase tweets to life throughout the 10-week postseason. Beginning this weekend, @NASCAR will curate Twitter Moments and share Vines and live video via Periscope all capturing the spirit, excitement and behind-the-scenes of this year’s Chase for the NASCAR Sprint Cup. The first Chase race will also feature the Twitter bird logo, @NASCAR and #TheChase displayed as giant stencils in the infield at Chicagoland Speedway. After each round of The Chase, NASCAR will tweet action-packed digital films that feature NASCAR Sprint Cup Series drivers reenacting the on-track highlights and storylines.(NASCAR)
