Richmond International Raceway announces it has named St. John & Partners and PCG SportsDesk Media as its two new agencies of record. SJ&P; was selected as the creative and media buying agency of record and PCG SportsDesk will be the digital media agency of record. RIR also announces a partnership with the Richmond, VA-based Alliance Group and Madison+Main on a long-term branding project. SJ&P; and PCG SportsDesk have experience driving results in motorsports and professional sports marketing. SJ&P; is a full-service, award-winning agency with offices in Jacksonville, Fla. and Greenville, S.C. The agency’s strategic focus is to help brands define meaning and deliver an experience to customers across points in time. In addition to Daytona International Speedway, SJ&P; has worked with clients including the National Basketball Association, Under Armour, Ford, Marriott, and Zaxby’s. PCG SportsDesk is a strategic marketing agency with offices in Chicago, Ill. and Dallas, Texas. The agency uses its digital expertise to provide a deeper understanding of online fans and customers to more effectively target and engage through digital media and content. The agency has led hundreds of ticket programs for numerous professional sports organizations and intercollegiate athletics programs. PCG SportsDesk has worked with clients including Hendrick Motorsports, Indianapolis Motor Speedway, National Collegiate Athletic Association, Ultimate Fighting Championship, IMG College, Cleveland Cavaliers, and Cleveland Browns. RIR’s long-term partnership with the Richmond, VA-based Alliance Group and Madison+Main will lead the future branding, communications and modernization of the property. The branding project will encompass future track developments including the Richmond Raceway Complex and The Classic Amphitheater.(RIR)(12-14-2016)
