NASCAR has given Monster Energy an extension to determine if it wants to remain the Cup series sponsor.
NASCAR President Brent Dewar revealed that Tuesday night in an appearance on Motor Racing Network’s “NASCAR Live” show.
Among the other topics Dewar, who is entering his fifth season at NASCAR, discussed was the effort to bring new manufacturers and how soon one could arrive, any tweaks to stage racing and the new pit stop rules.
Last year marked Monster Energy’s first season as series sponsor. The two sides agreed to a deal about two months before the 2017 Daytona 500. The company reportedly has a two-year deal with a two-year option. Monster Energy has not stated if it will return after this season.
Asked about Monster Energy’s status, Dewar told the MRN radio show:
“They signed late in the season (Dec. 2016). I worked with them very closely in bringing them to the sport. They were just looking to have a full season. They had to Dec. 31 (to determine if to agree to the renewal). We’ve given them an extension to go through the evaluation.
Among the other topics Dewar discussed:
Dewar was asked by host Mike Bagley about the interest of other manufacturers and when any might come to NASCAR:
“Nothing to announce right now on the manufacturer front,” Dewar said. “We have a cadence to come in. The earliest one would be able to join would be 2020. We have entry ramps that come in. We have been in conversations with a number of manufacturers. … The platform is strong and it shows a strong (return of investment) potential for manufacturers to bring their products and come race with us.”
Dewar on any tweaks to stage racing in 2018:
“We’re really happy with stage racing. I think it was a good example of the collaboration where the industry came together with the idea of stage racing, so we’re very happy with that.”
On the Cup Series having qualifying on the same day before a race, Dewar said:
“We like the tighter schedule, and I think there was a little bit of miscommunication as we went into it last year about two-day weekends. They’re not two-day weekends. We were just trying to be more thoughtful of the schedule at the Cup level and to allow more time and space for the Xfinity and Camping World (Truck) series when we might have three (in a weekend).
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