April 2, 2009
- UPS Reveals New NASCAR Ad Campaign: #6-David Ragan won’t be racing the “big brown truck” this year, but he will be learning what it takes to be a UPS driver in a humorous new television advertising campaign UPS launches this weekend as part of its revamped racing program. The four-spot series, which was produced by The Martin Agency, will feature Ragan competing with UPS drivers in various extreme physical challenges to determine who will earn the title of “Maximum Driver.” The first spot will be broadcast on FOX on Sunday, April 5, during the Samsung 500 at Texas Motor Speedway, but a special preview will be available on Friday afternoon, April 3, at www.racing.ups.com. Ragan made his UPS Racing debut at the Daytona 500 in February, at which time a new television ad introducing him to the UPS team began running that featured Ragan driving his No. 6 Ford Fusion through UPS corporate headquarters. The “Maximum Driver” series will go beyond the introduction, with Ragan facing several unique and potentially harrowing challenges as he goes toe-to-toe with some of UPS’s elite delivery professionals. The “Maximum Driver” campaign follows UPS’s immensely popular “Race the Truck” commercials featuring NASCAR legend Dale Jarrett, who represented UPS Racing for nearly eight years. After the Samsung 500, the three remaining spots will be revealed sequentially throughout the 2009 racing season.(UPS Racing)(4-2-2009)
- Regan Smith Takes Impressive Streak to Texas: #78-Regan Smith, who returns to Sprint Cup action this weekend, will take an impressive streak to Texas Motor Speedway, site of Sunday’s Samsung 500. The Furniture Row Racing driver has competed in 43 career Cup races and has finished every one of them. He has never had a DNF (did not finish). Smith’s 43 Cup races include seven in 2007 (six with Ginn Racing, one with DEI), 34 with DEI in 2008 and two this year with Furniture Row Racing. “Honestly, I don’t think about it (the streak) at all,” said the 25-year-old Smith. “I go out there the same way every week and focus on finishing races, completing laps and getting the most I can out of the race car without tearing it up. I can’t get better if you’re constantly fixing racecars.” The Texas event will be the third race of the season for both Furniture Row Racing and Smith as the Denver, Colo.-based team is running a part-time schedule in 2009. After Texas, Smith and the Furniture Row team will compete at the next two Cup races — April 18 at Phoenix International Raceway and April 26 at Talladega Superspeedway. The team’s current schedule includes 13 Cup races for 2009.(DMF Communications/FRR PR)(4-2-2009)
- Labonte, Smith inducted into Texas Motorsports HOF: #96-Bobby Labonte and Speedway Motorsports, Inc. Chairman and CEO Bruton Smith were inducted into the Texas Motorsports Hall of Fame during Wednesday evening’s gala at The Speedway Club at Texas Motor Speedway. The two were honored along with Hendrick Motorsports owner Rick Hendrick, #99-Carl Edwards and IndyCar Series driver Scott Dixon. Labonte and Smith join previous inductees A.J. Foyt (2003), Johnny Rutherford (2003), Terry Labonte (2004), Lee Shepherd (2004), Kenny Bernstein (2005), Jim Hall (2005), Eddie Hill (2006), Mark Martin (2007) and Jim McElreath (2007) into the Texas Motorsports Hall of Fame. Labonte’s presenter for his induction was none other than his older brother and 2004 inductee, Terry Labonte. “It’s a great honor,” Labonte said. “Just having the career and starting out in Texas. This is just a neat factor to come to this. This is pretty cool. I always enjoyed following in Terry’s footsteps.” Labonte was honored with a special announcement at the conclusion of the ceremony. Interstate Batteries CEO Norm Miller and NASCAR Sprint Cup Series driver Kyle Busch unveiled the special paint scheme Busch will run during Sunday’s Samsung 500. The paint scheme is a replica of the #18 Interstate Batteries car that Labonte drove during his 2000 Sprint Cup Series championship year while at Joe Gibbs Racing. The scheme pays tribute to Labonte’s induction with “Congrats Bobby Labonte! Texas Motorsports Hall of Fame 2009 Inductee” on the deck lid of the car [see images of the scheme on my #18 Team Schemes page]. Smith brought back NASCAR Sprint Cup Series racing to Texas in 1997 with the construction of Texas Motor Speedway. Since then, he has continued to develop “The Great American Speedway!” into one of the premier sporting venues in the country. Smith, with the help of racing star Curtis Turner, opened Lowe’s Motor Speedway in 1960 and hosted the first World 600 that year. Since that time, Smith has set the standard in marketing and promoting motorsports as he has turned SMI into one of the most recognizable brands in NASCAR.
Hendrick was awarded this year’s Bruton Smith Legends Award. The honor is a lifetime achievement award given to a legendary figure in motorsports. Hendrick is known for establishing one of the winningest organizations in NASCAR. The team owner of four of NASCAR’s most recognizable drivers (Dale Earnhardt Jr., Jeff Gordon, Jimmie Johnson and Mark Martin) has set the standard of excellence in motorsports.
Edwards, who became the first Sprint Cup Series driver to sweep both races at Texas Motor Speedway last year (the Samsung 500 and Dickies 500), earned the Texas Motor Speedway Racer of the Year. Edwards led nearly half the Sprint Cup Series laps run last year at TMS, leading 335 of 673 laps. His two wins placed him atop the list for most wins by a Sprint Cup Series driver at “The Great American Speedway!” with three. Dixon received the Texas Motor Speedway Sportsmanship Award. Dixon earned his first TMS victory during last year’s Bombardier Learjet 550k en route to the IndyCar Series championship.(TMS PR)(4-2-2009)
- Reggie Busch to visit with Vickers: NFL running back Reggie Bush, who plays for the New Orleans Saints, recently became the first- ever NFL player to join the Red Bull family and their extensive athlete roster. The 2005 Heisman Trophy winner and former USC star will hang out with Brian Vickers prior to this Sunday’s events for the Samsung 500 at Texas Motor Speedway and watch the race from the #83 pit box.(Toyota PR)(4-2-2009)
- Labonte to provide ride to school: Texas native #96-Bobby Labonte and Ask.com are going to provide one lucky Dallas/Fort Worth-area fifth grade student the opportunity to get a ride from Labonte in the Ask.com Ford Fusion on Thursday, April 2 in conjunction with the Ask.com Safe Search Schools program. The program promotes the importance of parents playing a key role in keeping kids stay safe online. Along with a visit from Labonte, the winning school will receive new computers and a donation of Web Wise kids’ fun which are computer games that teach Internet safety to parents and students through real-life simulation. Students will submit their Internet safety plan and a panel of judges will select the best entry.(TMS PR)(4-2-2009)
- 2XL joins Brian Keselowski: 2XL has officially signed on with the #26 Dodge driven by Brian Keselowski on the NASCAR Nationwide Series for 2009. K-Automotive will have at select races this year the 2XL/Bull26.com support trailer, selling 2XL headphones and ear buds to the masses to support the team’s race efforts.(2XL PR)(4-2-2009)
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