April 2, 2002
- Rusty and Carrot Top? AT&T’s 1-800 CALL ATT collect calling brand this week will launch its first NASCAR promotion, a TV, print and radio effort — replete with comic Carrot Top — dangling tickets to races. TV, via Young & Rubicam, New York, pairs Carrot Top with Rusty Wallace to explain the mechanisms of the April 1-May 1 campaign: 20 people will be chosen at random and matched with a driver at the starting position at the Winston Cup in Charlotte, N.C., on May 18. If one of those drivers places in the top three, the winners will receive two tickets to the Nascar race of their choice. The winners also get three days’ stay at a hotel and $300 in spending cash, plus airfare. At the end of the TV spot, Wallace exits with denim mini-skirted model Angie Everhart, a trophy and gives a shove to Carrot Top, who doubles over.(Brandweek, thanks to MotorsportsTV for the heads up)(4-2-2002)
- Earnhardt Jr in People: Dale Earnhardt Jr, driver of the #8 Budweiser Chevy, is featured in the April 8 double-issue of People magazine. It is his third appearance since being named among “The Sexiest Men of 2000.”(St Petersburg Times)(4-2-2002)
- Martin will attend health seminar at Texas: #6-Mark Martin will join fitness expert Larry North for a seminar entitled “Keeping Up the Pace” on Saturday at 8:00am at Texas Motor Speedway. Martin and North will be outside the track at the Pfizer Men’s Health Tune-up for Life mobile health screening unit to discuss with race fans the importance of incorporating exercise into their daily routines. Martin has taken part in a vigorous exercise and nutrition program for several years.(Dallas Morning News)(4-2-2002)
- Bristol TV Ratings: TV Ratings for the Winston Cup race from Bristol were a solid 6.2 rating and 16 share, equal to last year’s rating of 6.2 with a 15 share. The 6.2/16 out-rated the Kansas/Oregon Midwest Regional Final game on CBS (6.0/14) and in the Male 18-49 demo (5.6 vs. 5.3, +6%) and 25-54 (6.2 vs. 5.8, +7%).(MotorsportsTV)(4-2-2002)
- Sadler to attempt Texas: The #02-Sadler Motorsports team and driver Hermie Sadler will indeed make the trip to Texas for the Samsung/Radio Shack 500 next weekend at the Texas Motor Speedway. Even though the team is seeking a primary sponsor for the event, Sadler says he and the team need the experience and the points. “We will get better every race we run. I have only run 5 Winston Cup races, so the experience will help.. We also need to go after as many Winston Cup points as we can to help us down the line, so we feel it is worth the effort to go. Even though we did not test, we have a car that qualified in the top 25 last fall in Atlanta, so we feel good about our chances.” Sadler will test at Martinsville and Tuesday in preparation for the Virginia 500 before heading to Texas.(PR)(3-30-2002)
UPDATE: Sadler Motorsports and driver Hermie Sadler will make the trip to Texas for the Samsung/Radioshack 500 this weekend at Texas Motor Speedway, although Sadler has no primary sponsorship lined up for the vent. There had been some rumors the team would withdraw their entry, but Sadler says the experience and points are needed. “I need all the seat time I can get, as well as the points. The full time teams have a point battle going on, but so do the part time teams. We need to make every race we can,” says Sadler. Before heading to Texas, Sadler will be testing at Martinsville this Tuesday to prepare for his Virginia 500 Virginia Lottery sponsored entry. Companies interested in sponsoring Sadler for this or upcoming races should contact The Patterson Group at 770-426-8064.(PR)(4-2-2002)
- Promoter Ill: Bob Harmon has been in the promotion business over 50 years with his early 50’s studio combo band, promoting racing facilities, owning racing facilities, selling insurance and his all-time promotion, the All Pro Super Series. “Uncle Bob”, as he is affectionately known in the racing industry, has never backed down from anything that he could tackle and promote because there was never anything too large or to small that could stand in his way. Show business and the entertainment business have been his forte his entire life. But now the most important challenge is at his fingertips, however this does not fall under the category of entertainment. On Wednesday, March 27, Harmon was diagnosed with inoperable, but treatble, lung cancer. Harmon says he had not been feeling well since late February and visited his Doctor for a physical exam, however his previous symptoms did not subside. Harmon returned to his Doctor for further tests which revealed a large amount of fluid on his lungs. Harmon says he continued to feel poorly even after this procedure and a return visit to the doctor resulted in further consultations. Bob was admitted to the hospital on March 28 to remove more fluid from his lungs “Uncle Bob” will begin Chemotherapy treatments on April 4. Cards and letters may be sent to Bob Harmon at 416 Durden Road, Prattville, AL, 36067.(NASCAR Touring Site)(4-2-2002)
- Cope in the #94 for the rest of 2002 UPDATE: hearing that Derrike Cope will run the #94 DF Motorsports Chevy for the remainder of the 2002 BGN season, that a sponsor announcement will be made at Texas and that Keith Koppenal has been hired as the crew chief.(4-1-2002)
- Special Scheme for #36 at Texas: The #36 GNC Live Well Dodge Intrepid will have a different look in Saturday’s O’Reilly 300 at Texas. Instead of its usual red, white and blue look, the GNC Live Well Racing entry will carry a special blue, black and orange paint design. This one-race switch will help promote the release of a new product, Xenadrine EFX, now available at GNC Live Well’s 5,300-plus retail locations. Xenadrine EFX is a new ephedrine-free version of Cytodyne Technologies’ Xenadrine RFA-1, the top selling supplement. This new formula is an alternative to Cytodyne Technologies current Xenadrine product. Cytodyne Technologies recently signed to be an associate sponsor of Parker’s #36 GNC Live Well Dodge Intrepid for the 2002 season.(GNC PR), see an image on the BGN Paint Schemes page(4-2-2002)
- Shepherd Looking: Morgan Shepherd is seeking a one race sponsorship for the April 6 Busch series race at Texas Motor Speedway. For more information, contact Darrin Dykes of Pit Pass publications, LLC, at 832-368-5070, or Shepherd Racing at 828-256-2194.(4-2-2002)
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