"There are hundreds of thousands of Ford employees and millions of customers all over the world who know exactly what ‘Built Ford Proud’ means," said Clint Bowyer, whose No. 14 Ford Mustang for Stewart-Haas Racing (SHR) will carry blue and white "Built Ford Proud" decals Sunday in the 500-lap NASCAR Cup Series race at Bristol (Tenn.) Motor Speedway.
For most race fans the "Built Ford Proud" slogan creates images of the Mustang – Ford’s sporty coupe that Bowyer races in NASCAR – or the Ford F-150, the company’s popular pickup truck. The F-150 has been America’s best-selling truck for 43 consecutive years and the best-selling vehicle overall for 38 consecutive years.
"Built Ford Proud" represents the decades of hard work, consistent determination to be the best and ultimately, it represents the American spirit. When America faces a challenge the Ford Motor Company has a strong heritage of help.
The story of the "Arsenal of Democracy" and Ford Motor Company’s contributions to the war effort during World War II is one that is well known. Tanks, jeeps, and planes were rolling off Ford assembly lines. On the civilian front, Ford was providing resources for successful Victory Gardens as an answer to widespread food rationing.
In 1941, one of the greatest causes if infant mortality was premature birth, especially in rural areas of the country where the only substitute for the warmth of the mother’s body, the incubator, was seldom available. Henry Ford overheard a conversation about the development of a portable incubator, then had his experts and production line workers address the problem. Soon, infants were in Ford incubators across the country.
By the late 1940s, the Polio crisis was rising in the U.S. Ford plastics plant, production engineering facility, and tool & die departments combined talents to produce an iron lung for polio victims.
The examples are many and still apply today as Ford is once again answering the call to help America amid the COVID-19 virus. Ford joined forces with firms such as 3M and GE Healthcare to quickly expand production of urgently needed medical equipment and supplies for healthcare workers, first responders, and patients. From leveraging its in-house 3D printing capability to produce components for use in personal protective equipment, to beginning the production of urgently needed ventilators, Ford is stepping up.
"We are all in this together," said Bowyer, whose No. 14 Mustang will carry an in-car camera Sunday at Bristol. "I’m proud of the way NASCAR, Ford and SHR are helping everyone out. This is bigger than racing."
— True Speed Communication —