[Ray] Evernham is working on developing the cars for the six-race season, which will feature 12 drivers, including Stewart himself.
CBS Sports is now preparing for this project, which will ultimately boost the network’s portfolio. As NASCAR’s record-setting television contracts with Fox ($3.8 billion) and NBC ($4.4 billion) conclude in 2024, this could be CBS’ way to evaluate whether or not it should invest in stock car racing in the future.
The series will be quite different, too, from any other form of motor sports. The crew chiefs will be randomly selected to work with drivers for each race. The cars will rely heavily on communication, rather than technology. Drivers and crew chiefs will only be allowed to make minor changes come the day of the event.
There are already several drivers who are interested in competing in the Superstar Racing Experience, including IndyCar Series driver Tony Kanaan and former NASCAR driver Greg Biffle. But there will only be about 11 slots since Stewart will be piloting one of the cars, making it difficult for the SRX board to narrow down the field.
The field will consist of drivers from multiple forms of racing, as well as some who are even retired.
The SRX racecars do not have a design just yet. Evernham is still working on it, as well as a plan to test the racecars themselves.
"Everything’s still on paper right now," he said. "As that goes, I will lead most of that myself. We’ll put different drivers behind the wheel in stages. We’ll have tests at tracks we’ll be racing at or ones similar. It will be no different than preparing for the creation of a race team."
— Forbes —