Despite record-lows, ratings and viewership held up OK for NASCAR at Texas.
Sunday’s NASCAR Cup Series race at Texas averaged a 1.7 rating and 2.73 million viewers on NBCSN, tying the lowest rating in race history (dates back to 1997) and marking its smallest audience since at least 2001. Keep in mind that this year marked just the second time that the race has aired on cable.
Despite the record low, Sunday’s race delivered the second-largest audience of the season on cable (eight telecasts). Bristol averaged 2.93 million on FS1 in March.
It also outdrew the first race on NBCSN last season (Chicagoland: 1.4, 2.41M) and the network’s fall Texas race last October (1.4, 2.20M).