Despite generally lower ratings, Sports Business Journal’s Adam Stern reports that NASCAR President Steve Phelps says the industry has not seen the last of mid-week races.
According to Sports Media Watch, “The four midweek Cup Series races this season have averaged 1.71 million viewers across FS1 and NBCSN, down 37% from the average for Sunday races on those networks (2.73M). Adding in last week’s NASCAR All-Star Race, the midweek average of 1.75 million is still down 36% from Sunday levels.”
.@StevePhelps says that NASCAR recognizes that ratings for midweek races have been lower than what the sport usually gets on weekends, but too early to say whether there will be some in '21.
🗯: "Do I think it's the last midweek race we'll ever have at NASCAR? I don't think so." pic.twitter.com/A1SdqP73hY
— Adam Stern (@A_S12) July 29, 2020