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Dover TV ratings UPDATE

UPDATE: Sunday’s race two of the NASCAR Cup Series doubleheader at Dover averaged a 1.2 rating and 1.95 million viewers on NBCSN, up a tick in ratings and 7% in viewership from last year, when the race aired opposite NFL games (1.1, 1.83M). This year’s race overlapped for an hour with the competing Indy 500 on NBC (2.3, 3.66M).

Kevin Harvick's win was first race to increase over last year since Kentucky on FS1 last month.

Race one on Saturday averaged a 1.1 and 1.77 million, marking the smallest Cup Series audience at Dover since at least 2001 (excluding rainouts).

Sports Media Watch

ORIGINAL POST 8-25-2020: NASCAR’s Cup Series held its own despite the direct competition from Indy for the second half of its doubleheader at Dover. The NBCSN telecast averaged a 1.19 and 1.95m viewers – a big drop from last week’s 2.04/3.2m for the Daytona road race on NBC, admittedly, but a fairer comparison is the previous week at Michigan, also a doubleheader with both rounds on cable. The Sunday race at Michigan averaged 1.43/2.4m.

Saturday’s Cup race at Dover was lower, at 1.11/1.8m, as had been the case at MIS (1.01/1.7m.)

The NASCAR Xfinity Series also doubled up at Dover, with Sunday’s round overlapping with the start of the Indy 500. Unlike Cup, its Saturday race outscored Sunday’s with the former averaging 0.55/827,000 viewers and the latter 0.52/807K.

NASCAR Trucks at Dover on Friday evening averaged 0.20/312,000 viewers.