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Charlotte TV ratings UPDATE

UPDATE: Last Sunday’s NASCAR Cup Series playoff race on the Charlotte Roval averaged a 1.7 rating and 2.78 million viewers on NBC, marking the lowest rated race at the track since at least 1999 and the least-watched since at least 2001. Ratings fell a tick and viewership 8% from last year (1.8, 3.02M).

In a year of plunging sports ratings, NASCAR’s numbers have been unremarkable. Ratings and viewership are mostly down, but no more severely than they would be in a normal year. While five straight races have declined to new lows, the numbers are in line with what one would expect during NFL season.

Ratings have actually been better in recent weeks – despite NFL competition – than earlier in the year.

Sports Media Watch

ORIGINAL POST 10-13-2020: NASCAR’s return to the Charlotte Roval concluded in time to avoid clashes with basketball and baseball playoff rounds, if not NFL football, and but still took some hits in audience. The Cup Series race Sunday afternoon on NBC averaged a 1.68 final Nielsen rating and 2.78 million household viewers. That’s down from the previous week’s 1.92/3.1 for Talladega, and from the 1.83/3.0m that watched this race last year (both also were on NBC).

Saturday’s Xfinity Series Roval round averaged a 0.68/1.1m on the NBC broadcast network. Last year’s race on cable network NBCSN averaged a 0.53/852,000.