Progressive insurance is in discussions to add a team deal to its advertising presence in NASCAR, sources say, a move that would bring one of the blue-chip insurance brands in America deeper into the sport.
The Ohio-based insurance company has done TV advertising around NASCAR before including last year, when it was the fourth-largest spender across NASCAR races at an estimated cost of $1.855M, according to iSpot TV data.
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Sources have pegged Joe Gibbs Racing as the favorite to land Progressive’s business. The team’s No. 11 Toyota driven by Denny Hamlin has had a significant amount of inventory to fill with the loss of FedEx and Mavis Tires & Brakes over the offseason.