Texas A&M University has agreed to pay $335,000 this year to continue advertising in motorsports, doubling down on a marketing strategy it launched late last year.
The school recently signed a $275,000 commitment to NASCAR’s Haas Factory Team and a $60,000 commitment to IndyCar’s Felix Rosenqvist, according to documents obtained by Sportico via open records request. In return, the College Station university will receive a wide range of deliverables, including advertising on cars and driver apparel, VIP hospitality and social media promotion.
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In a statement last month announcing these new partnerships, Texas A&M vice president and chief marketing officer R. Ethan Braden said motorsports were “especially well-positioned to deliver cost-effective and efficient national reach.” He cited the school’s engineering pedigree and military ties, both of which overlap with the sport and its fans.
— Sportico —