The CW Network and Mobil 1™ teams are joining forces to bring fans closer to the heart of the action with “Mobil 1 Victory Lane” driver interviews at five NASCAR Xfinity Series races this season. Starting Saturday, July 5 in Chicago, the integration will put the Mobil 1 brand front and center for one of motorsport’s most celebrated traditions, the winner’s ride down Victory Lane.
Together with the Mobil 1 brand, The CW Network will highlight one of racing’s most memorable moments in the NASCAR Xfinity Series with custom storytelling and fan-focused content. Additionally, fans can look for a variety of media integrations including the “Keys to Mobil 1 Victory Lane” segment before the green flag with tips and tricks from the brand, “Mobil 1 Victory Lane Leaderboard Updates” after Stages 1 and 2 of each race, “Mobil 1 Winning Moment” featuring a replay of the race to the finish line or a crucial pass, and the ultimate “Mobil 1 Victory Lane Interview & Celebration” with the winning driver. Through these initiatives, Mobil 1, the official motor oil of NASCAR, continues to build on its commitment to the sport and elevate the racing experience for fans and drivers alike.
“We are thrilled to work with a world-class brand such as Mobil 1 to bring the fan-favorite ‘Mobil 1 Victory Lane’ driver interviews back to the NASCAR Xfinity Series on The CW,” said Dan Lanzano, Senior Vice President of Ad Sales, The CW Network. “This initiative is the result of continued collaboration and innovation between The CW, Mobil 1 and NASCAR Productions teams to enhance the Xfinity Series viewing experience for race fans around the country. We look forward to the rest of this season’s adrenaline-packed moments culminating with unforgettable celebrations in ‘Mobil 1 Victory Lane.’”
Following its launch at the Chicago Street Race on Saturday, July 5, “Mobil 1 Victory Lane” driver interviews will continue throughout the season at Watkins Glen International on Saturday, August 9, Daytona International Speedway on Friday, August 22, Talladega Superspeedway on Saturday, October 18, and the NASCAR Xfinity Series Championship at Phoenix Raceway on Saturday, November 1.
“As a longtime NASCAR partner, we’re excited to team up with The CW Network to bring ‘Mobil 1 Victory Lane’ to five NASCAR Xfinity Series races this season,” said Austin Johansen, North America Marketing Manager for the Mobil 1 brand. “Our goal is to provide fans with new ways to experience the sport we love – bringing them closer to the action and celebrating the energy that makes NASCAR so memorable.”
“’Mobil 1 Victory Lane’ has become a signature celebration in our sport, and we’re thrilled that our partners are committed to showcasing this iconic experience during the NASCAR Xfinity Series on The CW,” said Michelle Byron, NASCAR Executive Vice President and Chief Partnership Officer. “This expansion reflects the strength of our partnership with Mobil 1 and the exciting new chapter we’ve begun with The CW. Together, we’re bringing fans even closer to the emotion, energy, and authenticity of winning in NASCAR.”
Throughout its first full season as the broadcast home of the NASCAR Xfinity Series, The CW has built meaningful partnerships with top tier brands to create authentic brand integrations and experiences that resonate with fans. The season launched in Daytona with 17 different brands activating throughout the race, and that level of support has remained consistent throughout the year. The success of the live pre-race show NASCAR COUNTDOWN LIVE has also helped create new organic brand integrations featuring The CW’s on-air broadcast talent and some of the top drivers in the NASCAR Xfinity Series.
To date, the NASCAR Xfinity Series on The CW is averaging 1.144 million total viewers, a 21% increase over last season’s total average. The first 13 straight races of the season on The CW all drew more than 1 million total viewers, marking the best start to the NASCAR Xfinity Series in nine years. The series continues this weekend with Focused Health 250 live from EchoPark Speedway in Atlanta on Friday, June 27 (7:00-10:00pm/ET).