Overall, year-to-year, the NASCAR Cup Series experienced a 14 percent drop in television ratings for the 2025 season.
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NASCAR commissioner Steve Phelps says internal projections predicted this with so many races moving off broadcast television and moving to cable channels and the five races that aired on Amazon’s Prime Sports.
“When the season started, because of the distribution changes to be less broadcast heavy and more cable heavy and streaming, we knew we were going to have a reset,” Phelps said during his state of the sport press conference last week. “We had projected that that reset and told everyone in our industry that reset would be between 14 percent and 15 percent in Cup.”
Phelps praised the Prime Sports portion of the schedule, which was widely praised by fans, and drew an average of 2.16 million over the five races during the middle of the season. Prime Sports and Turner Sports joined incumbent broadcasters FOX and NBC.
“Everyone just raised their game,” Phelps said. “Amazon’s production was tremendous. Turner Sports was tremendous. NBC already had a high bar, right? The Turner numbers were slightly softer than we thought they would be, slightly, but in line with the projections.”
See more at Motorsport.
AND:
With the NASCAR season now over, here is a current list of 2025 Auto Racing events ranked by the average number of US Television viewers:
# of series events over 1 million viewers:
NASCAR Cup: 38
NASCAR Xfinity: 21
F1:17
IndyCar: 5
NHRA: 2
ARCA: 1 pic.twitter.com/uMvbLreNZB— nascarman (@nascarman_rr) November 5, 2025