Reaume Brothers Racing, a longstanding organization in the NASCAR Craftsman Truck Series, announces a major milestone in its evolution. Beginning with the 2026 racing season, the team will officially rebrand as Team Reaume.
The new identity reflects the organization’s growth, its renewed commitment to operational excellence, and its vision for the next generation of competition both on and off the track. What started as a family-built race team has grown into a modern, performance-driven organization. The team is now leveraging its platform to align with Fortune 500 companies while continuing to prioritize people, culture, and achieving competitive results.
Team Reaume will enter its ninth full-time season in 2026, establishing the organization as the fourth-longest tenured full-time team in the NASCAR Craftsman Truck Series. Over that span, TR has taken pride in being the most diverse team in NASCAR history, providing more than 45 drivers with their debut in NASCAR’s top divisions and fielding over 50 drivers representing a wide range of nationalities and unique backgrounds. The team remains committed to embracing innovative approaches to create opportunities and deliver a meaningful impact to partners, drivers, employees, and industry stakeholders in a non-traditional and forward-thinking way.
“Team Reaume represents who we are becoming,” said Team Owner Josh Reaume. “It is not only a name change. It is a statement. We are building a place where talented people want to work, drivers want to race, partners want to invest, and fans can feel connected to our mission. This next chapter is about growth, professionalism, and raising the standard for what a Truck Series team can be.”
Josh understands the importance of positioning the team for the future. From the beginning, his goal has been to build a race-winning organization, and in recent years, he has focused on providing the resources, structure, and leadership required to give the team a competitive edge both on and off the racetrack.
“We have bootstrapped this business over the last eight years and have continued to withstand the test of time. As a vertically integrated organization, our goal is to provide the highest level of excellence both on and off the track. We are committed to delivering top-tier marketing and branding at a price point that aligns with the on-track product. We take pride in having a dedicated marketing department that devises creative and effective ways to deliver value to our partners. Our ultimate goal is to flip the script in this industry by building enough internal marketing strength to allow us to hire and scout drivers based on talent alone,” said Reaume.
Under the new brand, Team Reaume will continue fielding the No. 2, No. 22, and No. 33 Ford F-150 entries, competing across the full 2026 NASCAR Craftsman Truck Series schedule. The rebrand introduces elevated team operations, expanded digital storytelling, enhanced partner activation opportunities, and a more cohesive visual identity across trucks, uniforms, and digital platforms. The organization will soon announce its 2026 driver lineup along with key personnel additions that further strengthen the team’s competitive and operational direction.
Team Reaume looks forward to continuing its manufacturing alliance with Ford Racing and honoring its historic legacy within the sport. The organization remains committed to strengthening relationships with existing partners while creating a modern, accessible gateway for new companies to enter NASCAR. This moment marks a strategic shift aimed at establishing a more prominent commercial presence across the industry.
“This rebrand is the culmination of years of intentional work,” said Amir Alexander, Team Principal at Team Reaume. “Since moving into our new race shop, we have been investing behind the scenes to elevate every aspect of our program, from upgrading our haulers and track equipment to refining the quality and branding of our race trucks. We have worked to build an infrastructure that reflects the intensity and competitiveness we expect from ourselves. This moment is the next major step in that evolution, positioning us to grow, attract new partners, and compete at a higher level in the years ahead, which will translate to an elevated-on-track performance.”
For potential sponsorship opportunities, we encourage you to connect with Team Reaume at [email protected] for more information.
— Team Reaume —