There were lots of great things to see and hear at the Darlington Cup race on Sunday, including all the NASCAR luminaries present, and the joyful, “Boogity! Boogity! Boogity!” to get things going. A driver with a broken leg (Brad Keselowski) roared around the track as well as his competitors, and the return to Victory Lane (again!) for Tyler Reddick. Those watching at home got to see all of that, as well as commercials. For those fans who would like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2026 GoodYear 400
Start time to record race/commercial periods: 2:54 PM
End time to record race/commercial periods: 6:17 PM
Total minutes of complete race broadcast: 203
Minutes of race broadcast: 185
Minutes of traditional commercials: 18
Minutes of side-by-side commercials: 28
Total number of commercials: 112
Total number of companies or entities advertised: 59
Total number of traditional commercials (not split-screen): 38
Total number of companies or entities advertised: 31
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 74
Total number of companies or entities advertised: 38
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 13
Companies seen the most in commercials during this broadcast: Busch Light (10 times); NASCAR (9 times); Xfinity (9 times); Arby’s (5 times); Ford (5 times); Chevy (4 times); Wendy’s (4 times)
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