SAN DIEGO, CALIFORNIA - JUNE 21: A general view of the start of the NASCAR Cup Series Anduril 250 at Naval Base Coronado on June 21, 2026 in San Diego, California. (Photo by James Gilbert/Getty Images) | Getty Images
SAN DIEGO, CALIFORNIA - JUNE 21: A general view of the start of the NASCAR Cup Series Anduril 250 at Naval Base Coronado on June 21, 2026 in San Diego, California. (Photo by James Gilbert/Getty Images) | Getty Images
2026 San Diego Race All News Cup News Media TV Ratings

Amazon Prime San Diego TV ratings UPDATE

June 25, 2026 at 9:23 AM

UPDATE:  Prime Video concluded its second season of exclusive NASCAR Cup Series coverage with an average of 2.28 million viewers during Sunday’s historic race at Naval Base Coronado, where coverage originated from the bridge and flight deck of the famed USS Carl Vinson aircraft carrier. Even though three of its five 2026 race broadcasts were impacted by weather, NASCAR on Prime averaged 2.29 million viewers this season, earning a solid +6% increase vs. last year’s Nielsen Big Data + Panel average. The strong growth trajectory is tops among NASCAR’s 2026 media partners and continues a viewership pattern that Prime Video is establishing across its portfolio of live sports measured by Nielsen, echoing the year-over-year gains that Thursday Night Football has achieved since moving exclusively to Prime in 2022.

The commitment to delivering fans a premium experience was evident throughout the season, with uninterrupted green-flag coverage from start to finish, extended commercial-free racing to close each event, AI-powered broadcast enhancements like “Burn Bar,” and extensive pre- and post-race shows featuring NASCAR legends and current drivers. Similar to the race coverage gains, Prime’s wraparound NASCAR Live From and NASCAR Live From Victory Lane shows averaged 791K and 1.00M respectively throughout 2026, up +5% and +8% vs. last year’s full-season averages.

Additionally, Prime Video’s live sports coverage continues to attract younger and more affluent audiences than linear channels. NASCAR on Prime’s 2026 coverage delivered an audience median age that was more than 5 years younger than fans watching on cable and broadcast, and the youngest among any NASCAR distributor since last season’s NASCAR Cup Series coverage on Prime. At the same time, Prime’s viewership in the P55+ demo grew +12% vs. last year’s season average.

Below, find viewership highlights from Prime Video’s second season of exclusive NASCAR Cup Series coverage and presentation of the Anduril 250 from Naval Base Coronado. Please note that all figures listed are from Nielsen’s Big Data + Panel measurement.

  • According to Nielsen’s Big Data + Panel measurement, NASCAR on Prime’s second season of exclusive coverage averaged 2.29 million viewers across five races, up +6% vs. last season’s five-race average.
    • All five races earned peak audience gains vs. the comparable race peaks from 2025.
    • The 2026 NASCAR on Prime season delivered an average peak audience of 2.64M viewers, up +12% vs. last year (2.36M).
  • The Anduril 250 from Naval Base Coronado averaged 2.28M viewers, up +9% vs. last season’s comparable race (2.10M, 6/15/25 from Mexico City).
  • NASCAR on Prime averaged a median age of 57.7, more than 5 years younger than audiences watching NASCAR Cup Series races on linear networks (63.1) this season, and the youngest among any NASCAR broadcaster since last year’s coverage on Prime.
  • NASCAR on Prime averaged 1.27M viewers for the P55+ demo, up +12% vs. last year’s coverage on Prime.
  • NASCAR Live from San Diego, NASCAR on Prime’s pre-race show that aired live from the Flight Deck of the USS Carl Vinson, attracted an average audience of 691K, up +25% vs. last year’s comparable race pre-race show.
    • Across the five races, the NASCAR Live From pre-race show averaged 791K viewers, up +5% vs. last year’s five-race average.
  • NASCAR Live from Victory Lane, NASCAR on Prime’s 71-minute post-race show from the Flight Deck of the USS Carl Vinson, averaged 972K viewers.
    • Across the five races, NASCAR Live From Victory Lane ran an average of 67 minutes and attracted 1.00M viewers, up +8% vs. last year’s five-race viewership average.
  • According to the most recent Nielsen data, NASCAR on Prime viewers earned a median household income of $88,700 throughout 2026, which is +15% higher than audiences watching the Cup Series races on linear networks this season ($77,100)

— Amazon Prime —

ORIGINAL POST: 6-24-2026: Prime Video’s five-race NASCAR Cup Series package averaged 2.29 million viewers in 2026, up 6% from last year’s average of 2.16 million viewers, according to Prime Video.

Sunday’s Anduril 250 at Naval Base Coronado drew 2.28 million viewers.

Prime Video also said its NASCAR coverage delivered the youngest audience among NASCAR broadcast partners, with a median viewer age of 57.7 years old. Post-race coverage averaged 1.0 million viewers, up 8% from last season.

Prime Video’s five-race schedule included races at Charlotte, Nashville, Michigan, Pocono and Naval Base Coronado.