NASCAR announced that four official status sponsors – Circuit City, Glaval, Goody’s and Kodak – have renewed their NASCAR partnerships, taking effect this season. Circuit City, the Official Electronics and Appliance Retailer of NASCAR, has been a NASCAR sponsor since 1996. In addition to its official status designation, Circuit City is also an associate sponsor on the #18 Joe Gibbs Racing Interstate Batteries Pontiac driven by Bobby Labonte and sponsors the team’s in-car cameras during race telecasts. Glaval, the leading manufacturer of luxury conversion vans, has been a NASCAR sponsor since 1997. As the Official Van Conversion Company of NASCAR, Glaval uses the NASCAR platform in advertising and promotions. As part of the agreement, Dusterfield Designs, Glaval’s sister company, has signed licensing agreements with several NASCAR Winston Cup Series drivers including Mark Martin, Jeff Burton and Dale Jarrett to produce photo plaques bearing the drivers’ likenesses. Goody’s, the Official Pain Reliever of NASCAR, has been involved in the sport since 1977. The company was the title sponsor of this year’s Goody’s Body Pain 500, which took place April 9 at Martinsville Speedway. Goody’s also has run several NASCAR-themed promotions and used the NASCAR logo on-pack and for point-of-sale materials. As part of the agreement, the company will continue to be the title sponsor of the Goody’s Dash Series, NASCAR Touring, in which competitors race scaled-down versions of the NASCAR Winston Cup Series stock cars on short tracks and superspeedways in the Southeast. Eastman-Kodak, which has been a NASCAR partner since 1987, produces the Official Film and Single Use Camera of NASCAR. In addition to its official status designation, Kodak is also the primary sponsor on the No. 4 Morgan-McClure Motorsports Chevrolet driven by Bobby Hamilton. The company’s relationship with Morgan-McClure stretches back 14 years, making it the second longest team/primary sponsor relationship in NASCAR next to Richard Petty and STP. Earlier this year, NASCAR announced that McDonald’s, the Official Drive-Thru of NASCAR, renewed as an official status sponsor, and that General Motors has expanded its sponsorship to include both the Pontiac Grand Prix and Chevrolet Monte Carlo as the Official Pace Car of NASCAR. McDonald’s, a long-time NASCAR partner, will support its sponsorship with television, print and radio advertising, premiums, on-bag promotion and local activation. The General Motors agreement allows the company to use both the Monte Carlo and Grand Prix in NASCAR-themed advertising and promotions(NASCAR PR)(6-22-2000)
