GE Sealants & Adhesives Director of Marketing David Pirkle announced today that the company has agreed to sponsor the Joe Gibbs Racing NASCAR Busch Series team of Mike McLaughlin for one race in the Carquest Auto Parts 300 Saturday. The GE division, based in Huntersville, NC is the first GE business unit to enter into a NASCAR or any other racing or sporting sponsorship. The team has operated all season without a primary sponsor. The # 20 Pontiac will be emblazoned with the logo “XST eXtreme Silicone Technology,” which represents the companyâs creation of a new category within the sealant market, a truly paintable modified silicone formula(TOTAL Sports Marketing PR)(5-24-2001)
