Bushs Baked Beans announced plans to team up with ST Motorsports and driver Stacy Compton for the 2003 BGN Season. Mike Morris, Bushs Baked Beans senior brand manager explained the partnership, We are extremely excited to be teaming up with Kingsford Charcoal and the other barbecue brands on the #59 car next season. We know that our consumers love NASCAR and this is another way of showing them we appreciate their loyalty. The partnership also gives us new and exciting merchandising ideas for our retail partners during the 2003 grilling season. Team owner Tad Geschickter commented, We are the Barbeque on wheels car and were excited that Bushs Baked Beans is partnering with other barbecue category leaders on our entry next season. Shoppers will be able to get all of their grilling needs met next year by supporting the sponsors of the #59 car – Kingsford Charcoal, KC Masterpiece BBQ Sauce, Hidden Valley Salad Dressing, Johnsonville Sausage, and Bushs Baked Beans. Its fun to see a plan like this come together. Retailers will be impressed with the NASCAR tools available with our program to help jazz up their stores next year. For recipes and more information, visit www.bushbeans.com.(11-22-2002)
