Dark Dog, a high-energy drink, will be a sponsor on Shane Hmiel’s #48 Innovative Motorsports Chevy [will run the #48 instead of the #47 Hmiel ran in 2002 as it has more owners points] in the BGN beginning at Daytona, team owner George de Bidart confirmed to NASCAR Winston Cup Scene reporter Rick Houston today. Gould’s Pumps will return as a major associate sponsor.(Winston Cup Scene Daily Newsletter), an official announcement will take place on Friday, January 17, 2003, at 5:15pm/et at the Busch Series Preview, Charlotte Merchandise Mart, Charlotte, NC(1-16-2003)
UPDATE: Innovative Motorsports, Inc. announced that Dark Dog will become a sponsor on the #48 Chevy driven by Shane Hmiel in the BGN in 2003. Dark Dog is genuinely excited to join Innovative Motorsports, said Randy Ridenour, CEO of Dark Dog America. Our company is the #2 energy drink in brand recognition worldwide, but we are relatively new in the United States. We know that IMI and Shane Hmiel will make the perfect vehicle to drive sales for our product and to drive us into victory lane. Goulds Pumps, which served as the primary sponsor of IMIs #48 in 2001 and as a major associate sponsor in 2002, returns as a major associate sponsor on the #48 in 2003. General Motors will provide technical support to IMIs effort.(Innovative Motorsports PR)(1-17-2003)
