Bill Elliott will be making an announcement about his future plans involving a project outside of racing on Thursday, October 23 – 11:00am/et. NOT RACING found out this announcement will have nothing to do with Racing or Elliott’s 2004 Racing plans.(10-23-2003) UPDATE: 1988 Winston Cup champion Bill Elliott today announced the formation of a new company to manufacture and distribute a line of snack foods that will feature his image. Elliott Championship Products LLC, a partnership between the driver and Championship Group Inc. of Atlanta, will launch the Bill Elliott’s brand of products in convenience stores and supermarkets late this year. The line, which will initially be distributed in the Southeast, includes three flavors of beef jerky, a hot sausage, a spicy meat stick, a kippered beefsteak and three flavors of pork rinds.( Winston Cup Scene Daily Newsletter )(10-23-2003)
