Born on Date scheme:

Been told that #8-Dale Earnhardt Jr. will run a Budweiser Born on Date special paint scheme for the 2004 Budweiser Shoot Out . Budweiser is running this car to promote a company freshness campaign. Budweiser will offer the sale and sampling of Budweiser products to fans age 21 and over. These are Budweiser beers that will be brewed that morning / same day. Atcually will run one at the Bud Shootout and one in the Daytona 500.(12-12-2003)